Having worked with skipper Ryan Breymaier on his first-ever circumnavigation during the 2011 Barcelona World Race, it was a natural fit for MEDIA PRO to publicize his attempt to break the 635-nautical mile Newport to Bermuda course record aboard the 105’ maxi trimaran Lending Club 2. The record (38 hours, 35 minutes, 53 seconds – achieved at an average speed of 16 knots) had stood for 15 years since being set by adventurer Steve Fossett aboard his 125’ catamaran Playstation. On April 20, Breymaier and co-skipper Renaud Laplanche achieved the blistering average speed of 27 knots to establish a new record (23 hours, 9 minutes, 52 seconds) and shave an unbelievable 15 hours off the old record. The Royal Gazette sent a reporter and photographer out to meet the crew as they reached the finish line at Kitchen Shoal Beacon, resulting in front page coverage. The sports anchor from NBC’s WJAR-TV in Providence interviewed Breymaier when Lending Club 2 returned to Newport, while NBC and CBS affiliates in San Francisco, hometown of co-skipper Laplanche, also shared the story with their viewers. Global placements included Ireland’s Afloat, Canada’s Ontario Sailor, Australia’s MySailing.com, France’s Sea Blue and Sea Sail Surf, and The Netherlands’ Nauticlink.
When MEDIA PRO last helped publicize the Transatlantic Race in 2011, there were 26 entries, so we were especially excited when 41 teams took part in the event’s 2015 edition and we were part of the communications team assembled by the New York Yacht Club as they hosted – along with Royal Yacht Squadron, Royal Ocean Racing Club and Storm Trysail Club – the 2,800 nautical mile challenge from Castle Hill off Newport, R.I. to The Lizard, the most southerly point on mainland Great Britain. Duties included collaborating on releases and distributing race reports over 18 days while the fleet, for which there were three different starts, made its way across the Atlantic. Targeted pitching resulted in feature stories by Associated Press, Wall Street Journal, and a multitude of national and international sailing magazines. Overseas, outlets such as Britain’s Sunday Independent, the Isle of Wight News, and Barcelona’s Panorama Nautico, carried news of the event, while closer to home newspapers such as Providence Journal, Newport Daily News, Suffolk Times [Long Island, N.Y.], New Haven Register [Conn.], and Capital Gazette (Annapolis, Md.), reported on their favorite locals competing.
"Now I know what the 'pro' is in Media Pro. We hit a home run with this year’s event."
– Sal Giordano, Chairman, Edgartown Yacht Club Race Weekend
"Thank you for your excellent support of the Cruising Club of America. Your detailed attention to and widespread dissemination of news about our annual award winners has both greatly increased recognition of our Club and increased nominations in following years from around the world."
– Dan Dyer, Commodore CCA