When Rolex Watch U.S.A. expanded its sailing partnerships to include the St. Francis Yacht Club’s Big Boat Series, MEDIA PRO came onboard to oversee a variety of items, from sponsor branding and fulfillment to successful continuity of the event, including media center design and staffing and press relations. Over 40 press members covered the event from on-site, with daily news features appearing on KRON TV (ABC) and KLTV (NBC) and in regional newspapers San Francisco Chronicle, Marin Independent Journal, San Francisco Examiner and San Jose Mercury. As well, ESPN’s “Best of the West” television series showcased the exciting action that took place among 112 boats competing.
Though the Atlantis Resort on Paradise Island (Bahamas) was an unconventional setting for the Rolex Farr 40 One Design World Championship, it gave MEDIA PRO a good start to developing interesting story lines that could translate into headlines. The press effort, undertaken on behalf of Rolex SA (Geneva), utilized the talents of world-renown photographer Daniel Forster, whose digital images were disseminated internationally with nightly reports. A new web site, created by Rolex SA for international Rolex events, also carried the information and allowed magazine editors, with longer lead times, to customize editorial/photo packages at the event’s conclusion. Eliminated from the challenger races for the America’s Cup in Auckland New Zealand, Italy’s Vincenzo Onorato made a beeline to Paradise Island, bringing with him several of his crewmembers to sail as team Mascalzone Latino, the name given to his America’s Cup campaign. That was more good fodder for a diverse collection of placements, including in the New York Times and on the Sailing Channel and CNN.com. MEDIA PRO also interfaced with Rolex SA’s television production company, TWI, to provide footage to regional stations and to CNBC and ESPN.
"You are a pleasure to work with -- your ears should have been ringing as I was singing your praises."
--Lili Root, Director of PR, Rolex Watch U.S.A.
"I can't begin to tell you how much the professional and personable presence of you and yours was enjoyed. All of us look forward to the next opportunity to work with MEDIA PRO again!"
--John McNeil, St. Francis Yacht Club
"I did not have the time to thank you very much in the name of Rolex for your great work at the Farr 40 Worlds. It was a pleasure to see how you brilliantly managed the pess office in this quite noisy and busy tiny space in the Marine Office…."
--Joel Aeschlimann, Rolex SA