A unique culinary competition provided a platform for moving the Newport Charter Yacht Show—basically, a trade show experience for charter brokers, agents, superyacht captains and crews—into the realm of public interest when The Rhode Show (Fox News Providence) agreed to host a professional charter yacht chef in its stage kitchen to create Lobster and Mushrooms with Rosemary Vapor. In another corner of the world (the UK to be exact), CNN Mainsail focused on Hap Fauth’s Bella Mente Racing Team as a way to enlighten audiences to the joys (and challenges) of sailing in one of the world’s top classic offshore races: the Rolex Fastnet Race. MEDIA PRO will be handling NCYS PR for a third year in 2014 and will be managing for a second year the Bella Mente PR program, including management of the team’s website and communications through social media.
It took almost four years, but a MEDIA PRO pitch on behalf of Dockwise Yacht Transport to the long-time editor of the Wall Street Journal’s “Wealth Column” finally found its way to prime time when it got reconstituted in May by CNBC, which produced a DYT feature on its website followed by an “Inside Wealth” segment using current video and photos. Turns out the WSJ editor, Robert Frank, switched jobs to join CNBC, and plans are now underway for the story of DYT’s semi-submersible yacht carriers and how they service an elite clientele to be told in the second season of CNBC’s new series “Secret Lives of the Super Rich," also hosted by Frank.
MEDIA PRO starts off each new year in high rev with January's Rolex 24 at Daytona where a collaboration with Key Partners of Neuchatel, Switzerland, expands global awareness of the Rolex brand in grand prix motorsports. Key Partners’ proprietary online editorial, video and photo resource, caracingnews.com, has become many an editor’s best friend as it offers everything needed for creating slick coverage of all Rolex motorsports events. The twice-around-the-clock endurance challenge attracts, in addition to sports car drivers, a “who’s who” of drivers from NASCAR, Indy Car and Formula 1. It also garners worldwide media attention in the watch trade, motorsports and general media, with Rolex tracking especially well in the following outlets assessed by Key Partners for 2013: Wristwatch, Mundo Deportivo, Financial Times, Autoweek, Roundel, Chronos, Top Time, Rewind, 24 Hours, Revue des Montres, Sports Illustrated, ABC Online, CBS MoneyWatch, ESPN.com, and Forbes.
Hundreds of superyacht owners, crews and industry leaders chose to spend their Easter Weekend at the St. Barths Bucket, where the combination of competitive racing and exquisitely designed sailboats has made for a spectacular sailing show since 1995. MEDIA PRO worked with event organizers and photographers to produce daily blogs covering the pursuit-style racing and a sumptuous array of shore-side social events. In a departure from the norm, this event is so exclusive it seeks not to be the centerpiece of media coverage but rather a private indulgence that is a privilege of success.
“The Rolex Yachtsman and Yachtswoman of the Year release is, in my opinion, the best ever generated on these awards, and as a former judge, I do pay attention. Not only do I applaud the selection of these two individuals (Johnny Heineken/Jennifer French) for what it means to the evolution and inclusiveness of my favorite sport, but the release about the award ceremony really had impact.”
-- Marilyn Mower, Editor, ShowBoats International
“I was really wowed by the series of press releases for the Cruising Club of America awards. They were well written and interesting. I learned a lot about sailing and read some exciting stories. The layouts were also clean and inviting.”
-- Cathy O’Gara, Editor, Destination/USVI