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Maltese Falcon, one of the largest sailing yachts in the world, competes in the Transatlantic Race 2011 Cars are deserving of boat graphics, too: Rolex Farr 40 Worlds Thirteen hours of the Rolex 24´s racing action occurs between Saturday´s sunset and Sunday´s sunrise. Diabetic solo sailor John Dennis takes to the lecture circuit, winning national PR awards for Bayer The Bella Mente Racing team takes a serious stand with its communications and social media (Photo Credit Jesus Renedo) AC/DC´s lead singer Brian Johnson in the driver´s seat at the Rolex Monterey Motorsports Reunion

Volume Twenty one Number One Winter/Spring 2011

Team Neutrogena´s Ryan Breymaier, sole U.S. entrant in the Barcelona World RaceAfter 100 days, three hours, 13 minutes and 25 seconds at sea, Ryan Breymaier (Annapolis, Md.) crossed the finish line for the Barcelona World Race with co-skipper Boris Herrmann (Germany), taking fifth place and becoming the first American to complete that particular non-stop circumnavigation of the globe. MEDIA PRO worked closely with the race organizers to promote Breymaier in the U.S. media, and his feat was covered with features in not only major sailing publications but also mainstream outlets such as the Annapolis Capital, CBS Annapolis, Houston Chronicle, Outside Magazine and USA Today.

The Rolex 24 Hours at Daytona got a boost from MEDIA PRO when it joined forces with its counterpart in Neuchatal, Switzerland Key Partners SA to enhance and broaden the event’s media exposure on behalf of Rolex. ESPN, Fox News, The Examiner, New York Times, and Wall Street Journal are just a few of the main stream outlets that covered the event in the U.S., while the reach was global to a vast pool of motorsports and additional lifestyle outlets.

A perfect day at Les Voiles de St. BarthFor its second edition, organizers of the Les Voiles de St. Barth, a magical regatta set on the stunning French West Indian island of St. Barth, coordinated with MEDIA PRO and affiliate Suma Events to increase awareness of the event in North America and entice more of the world’s most notable yachts to enter. With the French PR team Mer et Media taking the lead, MEDIA PRO and Suma Events set to work tailoring materials and releases for English-speaking press the world over, and the results in North America were especially gratifying, with coverage by such publications as Elite Traveler, Robb Report, Great Lakes Boating, Latitude 38, Points East, Sailing Magazine, Sailing World, Southern Boating and Yachting.

That about says it all!

“Your press work has been the key to getting this race fixed in sailors’ minds, so thanks once again for doing a wonderful job.”

Ann Souder, Sponsorship Chair, Ida Lewis Distance Race

"I wanted to personally thank you for all of your help and professionalism this past weekend…and to say how much I appreciated your counsel and your professionalism. Your work is stupendous and the daily reports were the best we have ever seen for this event."

Gill Campbell, CEO/General Manager, Mazda Raceway Laguna Seca