Teamwork was key for the Transatlantic Race 2011, a 2,975 nautical mile race from Newport, R.I. to The Lizard in Plymouth, England. On behalf of the race’s co-hosts -- the Royal Yacht Squadron, New York Yacht Club, Royal Ocean Racing Club and Storm Trysail Club -- MEDIA PRO managed the global media effort, including coordinating video and photography for the start and overseeing operatives in Europe for finish and awards ceremony coverage in Cowes, Isle of Wight. Among the 32 ocean-going yachts that set sail in this history-making event was the 289’ Perini Navi clipper sailing yacht Maltese Falcon, but even the smaller boats held their place in the spotlight. Two different Associated Press articles went nationwide and featured the soldiers aboard British Soldier and a father-son team aboard Carina. They found their way to such newspapers as the Miami Herald, The Olympian (Washington state) and the Washington (D.C.) Post. Newsday (N.Y.) covered the race daily and wrote four print articles about the Long Island sailors racing on three different boats. Locally, the event was covered with 11 articles in the Newport Daily News, three in the Providence Journal and two in the Jamestown Press. International and national sailing magazines that featured the event included Seahorse (UK), Sailing Magazine, SAIL, Yachting, Yachting World (UK), Classic Boat (UK) and Classic Boat Italy.
MEDIA PRO’s transition to motorsports came easily a few years back when Rolex insisted that PR opportunities often present themselves on four wheels. The luxury-brand watch maker enlisted MEDIA PRO to help promote the Rolex Monterey Motorsports Reunion, where the world's finest pre-and post-war race cars compete as they were originally intended on the challenging road course at Mazda Raceway Laguna Seca. The California event is a cornerstone of Monterey Classic Car Week, a veritable feast of things to see and do for car lovers, and that opportunity wasn’t lost on editors and producers targeted for pitching. With Speed Channel handling one-hour televised coverage of the event, MEDIA PRO pushed lifestyle angles that were picked up by MSNBC, Forbes, Los Angeles Confidential, Vegas Magazine, Michigan Avenue, Gotham, Sophisticated Living, Ocean Drive, Hamptons, Riviera, and Ranch and Coast.
NASCAR, basketball and baseball have them. Even Rock and Roll has one, and now so, too, does sailing. The sport’s first-ever Hall of Fame announcements were handled by MEDIA PRO in partnership with the National Sailing Center & Hall of Fame (NSHOF) in Annapolis. And what a historic moment it was in October when 16 inductees gathered at San Diego Yacht Club to be recognized for their outstanding contributions. All three network news stations attended, and headliners Betsy Alison, Hobie Alter, Paul Cayard, Dennis Conner, Ted Hood, Gary Jobson, Buddy Melges, Lowell North and Ted Turner received press coverage in their respective hometowns, which criss-crossed the country and the world. Posthumous inductees Capt. Charles “Charlie” Barr, Capt. Nathanael G. Herreshoff, Emil “Bus” Mosbacher, Jr., Joshua Slocum, Olin Stephens, and Harold S. Vanderbilt received their own fair share of the media spotlight.
“I wanted to thank you for all you did for us from the U.S. Since I knew your front was well covered I battled other fronts instead. I hope you are as happy as we are to see Ryan Breymaier’s professional opportunities soaring after all the coverage and visibility he has got.
– Isabel Genis, Communications Director, Barcelona World Race
“You put the frosting on my committee’s work! Much thanks.”
– Bob Drew, Awards Committee, Cruising Club of America