When the Newport Harbor Corporation acquired the Newport Charter Yacht Show, it set out to continue the tradition established over the show’s 30-year existence while also revitalizing its image in the marine industry and community. MEDIA PRO worked with show management to rebrand, pitch and manage press prior to and throughout the four-day event, which showcases luxury charter yachts from around the world. Industry trades and consumer magazines that covered the event included Charter Wave, Super Yacht Times, Charter World, Superyacht News, Yachting Magazine, Soundings Trade Only, Yachts International, Showboats, The Triton and WindCheck Magazine. The private show also garnered interest from local news sources, including the Providence Business News, Providence Business Journal and Providence Journal.
To celebrate the bicentennial commemoration of the War of 1812, more than 25 ships made their way up the Eastern Seaboard this summer to participate in the TALL SHIPS CHALLENGE Atlantic Coast 2012. MEDIA PRO worked with the non-profit Tall Ships America to promote four major maritime festivals and the four offshore races that delivered the ships to each port. Regional outlets such as Points East, Newsday, WTKS 1290 AM (Savannah) and the Boston Globe reported on the action, while AAA Horizons exposed 1,772,963 readers from Western Connecticut, Massachusetts and Rhode Island to the fun.
Building the first ocean going full-rigged ship in 110 years is Oliver Hazard Perry Rhode Island, which has worked with MEDIA PRO since 2008 to raise over $5 million and gain a groundswell of support from foundations, corporations, government and the public for the SSV Oliver Hazard Perry, which recently was written into legislation as Rhode Island’s Official Sailing Education Vessel. With its 196-foot ship not yet ready to sail (it is under construction and will be commissioned in 2013), OHPRI arranged for a group of Rhode Island educators to become students again during a five-day education-at-sea voyage from Philadelphia, Penn., to Newport, R.I., aboard the 177-foot tall ship Gazela. The floating classroom experience gave rise to progressive meetings with local universities and schools that are now interested in integrating education-at-sea programs into their curriculums when the ship is sailing. It also garnered full-feature attention from ABC 6, NBC 10, Jamestown Press, Newport Daily News and Providence Journal.
“Thanks so much for great coverage of the 12 Metre North Americans. Many,many great comments and positive feedback.”
– Herb Marshall, Vice-President, 12 Metre Americas Fleet
"Thanks for all your great work and follow up. We are fortunate to have you working for us."
– Bill Canfield, Regatta Director, International Rolex Regatta