When the building of Dockwise Yacht Transport’s (DYT) super ship in China was delayed, it was good news for MEDIA PRO. An extra year of PR before the big splash gave us time to tell the back story of DYT that had not yet been shared with the global press. In May of 2007, an Associated Press reporter and photographer spent a day aboard the Super Servant 3 in Newport to experience first-hand the incredible visual of the ship submerging to allow yachts to safely float on as cargo. The colorful feature that resulted ran internationally on the wire, showing up as far afield as Australia (Brisbane Times and Sydney Morning Herald), Taiwan (China Post), Europe (International Herald Tribune) and Malaysia (Malaysia Star). Combined with packaging the DYT story for lifestyle, marine, sailing, power and cruising press, MEDIA PRO laid the foundation for the much anticipated launch this spring of the 687.5 foot (209 metre) Yacht Express, the largest vessel of its kind in the world. When it set off in April on its maiden voyage across the Atlantic, Yacht Express carried 154 million dollars worth of private luxury and sport fishing yachts and garnered exponential attention from an educated base of reporters, bloggers and broadcasters.
Thanks again for all you did with this (International Rolex Regatta). You make it really easy to cover, and I don’t know how you do it, but you meet everybody’s needs!
– Pamela Reid, Editor, Virgin Islands Source
“I work with a lot of sports info outfits, and yours is one of the best I've seen. Quick and accurate.”
– Jack Kinter, Sports Editor, The Northern Light newspaper (Blaine, Wash.)