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Super Ship awaiting media blitz: Dockwise Yacht Transport Rolex Yachtswoman of the Year Paige Railey The checkered flag is waved at the 2009 Rolex Monterey Historic Automobile Races Showboats Magazine puts the Rolex Transatlantic Challenge in one-page perspective Dennis Conner and Nautica´s David Chu make a splash in New York Star Olympic Gold Medalist Mark Reynolds interviews with NBC

Take a quick tour through Media Pro's impressions newsletters - short vignettes highlighting strategic media placements and testimonials from clients as well as reporters and producers with whom we work.

Volume Twenty four Number One Winter/Spring 2014

The 116-foot luxury charter yacht Whisper (Photo Courtesy of Churchill Yacht Partners) Bella Mente Racing splashes the cover of Sailing World´s April 2014 issue The 116-foot luxury charter yacht Whisper took online exposure to the next level this winter with a full refit of its website and the unveiling of a social media campaign. MEDIA PRO collaborated with Churchill Yacht Partners to develop and repurpose content for the website while also building and populating the yacht’s Facebook and Twitter pages. Also making a name for itself in the social media realm is Bella Mente Racing, which has quadrupled its Facebook audience and doubled its Twitter following over the past two years with MEDIA PRO’s help. MEDIA PRO has been developing press materials and maintaining the sailing team’s online media channels since 2012. Bella Mente Racing made headlines in Sailing World twice this year, gracing the publication’s cover in June and then again in September with a five-page spread on owner/driver and business entrepreneur Hap Fauth.

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Volume Twenty three Number Two Summer/Fall 2013
Visitors touring the tall ship Peacemaker during the TALL SHIPS CHALLENGE® Great Lakes 2013 (Photo Courtesy of Tall Ships America)The bicentennial of the War of 1812 was a trending topic in the media this summer, especially with the TALL SHIPS CHALLENGE® Great Lakes series commemorating the historic event with 15 maritime festivals and five offshore races in the United States and Canada. MEDIA PRO collaborated with Tall Ships America to develop press materials for promotion of the series and track publicity value of the media exposure in the U.S., the value of which was approximately $866,581. National outlets, including the Examiner, Reuters and Bloomberg Business Week, shared various unique story angles, and the Chicago Tribune, Michigan’s Star Tribune and Minnesota’s Fresno Bee were among the many outlets covering specific port stopovers.

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Volume Twenty three Number One Winter/Spring 2013

Newport Charter Yacht Show's Culinary Competition feature on Fox News Providence's The Rhode Show CNN Mainsail focuses on Hap Fauth's Bella Mente Racing Team during the 2013 Rolex Fastnet RaceA unique culinary competition provided a platform for moving the Newport Charter Yacht Show—basically, a trade show experience for charter brokers, agents, superyacht captains and crews--into the realm of public interest when The Rhode Show (Fox News Providence) agreed to host a professional charter yacht chef in its stage kitchen to create Lobster and Mushrooms with Rosemary Vapor. In another corner of the world (the UK to be exact), CNN Mainsail focused on Hap Fauth’s Bella Mente Racing Team as a way to enlighten audiences to the joys (and challenges) of sailing in one of the world’s top classic offshore races: the Rolex Fastnet Race. MEDIA PRO will be handling NCYS PR for a third year in 2014 and will be managing for a second year the Bella Mente PR program, including management of the team’s website and communications through social media.

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Volume Twenty two Number Two Summer/Fall 2012

Newport Charter Yacht Show makes an inaugural splash in 2012When the Newport Harbor Corporation acquired the Newport Charter Yacht Show, it set out to continue the tradition established over the show’s 30-year existence while also revitalizing its image in the marine industry and community. MEDIA PRO worked with show management to rebrand, pitch and manage press prior to and throughout the four-day event, which showcases luxury charter yachts from around the world. Industry trades and consumer magazines that covered the event included Charter Wave, Super Yacht Times, Charter World, Superyacht News, Yachting Magazine, Soundings Trade Only, Yachts International, Showboats, The Triton and WindCheck Magazine. The private show also garnered interest from local news sources, including the Providence Business News, Providence Business Journal and Providence Journal.

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Volume Twenty two Number One Winter/Spring 2012

Olympic 49ers battle it out at Rolex Miami OCRPrepping teams for the 2012 Olympic and Paralympic Games in Weymouth, England, US Sailing’s Rolex Miami Olympic Classes Regatta put on quite the show in January, hosting 529 sailors from 41 countries on Biscayne Bay. MEDIA PRO, which has handled the regatta’s press on behalf of Rolex for over 20 years and coordinates photography and videography resources with an on-site production team, fielded massive inquiries from the international press and worked with such outlets as the Royal Gazette (Bermuda), Ontario Sailor, New Zealand Herald, AFLOAT (Ireland), Metro (UK), The Sun (UK) and YACHTe (Australia) to feature hometown Olympic/Paralympic team sailors and/or hopefuls. Among the domestic regional newspapers covering the event were the Miami Herald, Chicago Tribune, Annapolis Capital, Kansas City Star, Sacramento Bee and Washington Post. Television footage was arranged for news stations in Sweden, Switzerland, Estonia, Argentina, and Europe (Eurosport).

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Volume Twenty one Number Two Summer/Fall 2011

Maltese Falcon, one of the largest sailing yachts in the world, competes in the Transatlantic Race 2011 Teamwork was key for the Transatlantic Race 2011, a 2,975 nautical mile race from Newport, R.I. to The Lizard in Plymouth, England. On behalf of the race’s co-hosts -- the Royal Yacht Squadron, New York Yacht Club, Royal Ocean Racing Club and Storm Trysail Club -- MEDIA PRO managed the global media effort, including coordinating video and photography for the start and overseeing operatives in Europe for finish and awards ceremony coverage in Cowes, Isle of Wight. Among the 32 ocean-going yachts that set sail in this history-making event was the 289’ Perini Navi clipper sailing yacht Maltese Falcon, but even the smaller boats held their place in the spotlight. Two different Associated Press articles went nationwide and featured the soldiers aboard British Soldier and a father-son team aboard Carina. They found their way to such newspapers as the Miami Herald, The Olympian (Washington state) and the Washington (D.C.) Post. Newsday (N.Y.) covered the race daily and wrote four print articles about the Long Island sailors racing on three different boats. Locally, the event was covered with 11 articles in the Newport Daily News, three in the Providence Journal and two in the Jamestown Press. International and national sailing magazines that featured the event included Seahorse (UK), Sailing Magazine, SAIL, Yachting, Yachting World (UK), Classic Boat (UK) and Classic Boat Italy.

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Volume Twenty one Number One Winter/Spring 2011
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Volume Twenty Number Three Winter/Spring, 2010

All in a row at the NYYC Invitational CupA colorful first year for the NYYC Invitational CupNo one knew quite what to expect when the New York Yacht Club (NYYC) invited 19 yacht club teams from 14 nations to compete in the first-ever Invitational Cup in September of 2009. With the future unsure for the America’s Cup, the media embraced this international competition among amateur sailors aboard one-design NYYC Swan 42s. MEDIA PRO teamed with the NYYC to coordinate global communications efforts, while affiliate Suma Events helped manage sponsorships from Sperry Top-Sider, Nautor’s Swan and Rolex Watch, U.S.A. A one-hour special, produced by Gary Jobson, aired on ESPN2, while print features appeared around the world in such publications as Afloat (Ireland), Kazi (Japan), Sailing (USA), Sailing World (an official media partner), Vela e Regate (ITA), and Yachtstyle (Asia). Among the radio placements were interviews on WXXI AM NPR and Solent H2O with renowned host Sir Robin Knox Johnston. Hometown newspapers such as the San Francisco Chronicle and Royal Gazette (Bermuda) also jumped on the reporting opportunities.

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Volume Twenty Number Two Summer/Fall, 2009

The Rolex Moments in Time display wows fans at the 2009 Rolex Monterey Historic Automobile RacesThe checkered flag is waved at the 2009 Rolex Monterey Historic Automobile RacesMEDIA PRO’S first foray into motorsports gave General Racing, Ltd., a boost for its 36th Rolex Monterey Historic Automobile Races. Adapting our global-reach formula developed for the sailing world, MEDIA PRO created a comprehensive in-house database to begin direct communication with motorsports media while interfacing with Rolex, Porsche (the special marque) and Mazda Raceway Laguna Seca for strength of message and content. Complete integration with (the motorsports version of developed by affiliate Key Partners) allowed for distribution of news to an expanded list of media who already subscribe to the resource for coverage of such events as the Rolex 24 Hours of Le Mans. This also enabled the archiving and ongoing, instant retrieval of event photos. In addition to coverage in the massive arena of auto trades – Autoweek, Vintage Racecar Magazine, Sportscar Digest, and Drivestyle to name a few – the event popped with color in regional newspapers such as the Monterey Herald, lifestyle publications such as Carmel Magazine, and a one-hour Speed Channel special that featured racing in 15 classes and sidebars on everything from the “Rolex Moments in Time” display to the iconic drivers in attendance: Derek Bell, Brian Redman, David Donohue, Hurley Haywood and actor Patrick Dempsey (the Grey’s Anatomy star who has also raced respectably at Le Mans).

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Volume Twenty Number One Winter, 2009

Yacht Club Costa Smeralda at rest between regattasBack in 2006, the Yacht Club Costa Smeralda (YCCS) engaged MEDIA PRO as its North American press agency responsible for getting the word out about the club’s amazing facilities and location on the Costa Smeralda, or “Emerald Coast,” of the Italian island of Sardinia. By the end of the year, an editor from Robb Report had made a visit to check things out, resulting in a 10-page color feature, replete with photos from YCCS’s world-class sailing events and sidebars on premier hotels nearby. ForbesLife followed in 2007 with its own feature recounting an editor’s actual participation in the Maxi Yacht Rolex Cup, hosted by the club each September. Drilling down for stories to pitch, MEDIA PRO also successfully pitched a feature on Atlanta Real Estate Magnate John Williams to Southern Seasons Magazine. Unbeknownst to many (in Atlanta, anyway), Williams has a passion for sailing the high seas and had recently completed the building of a historic replica of Harold S. Vanderbilt’s J-class yacht, SY Ranger. More recent placements have included color pictorials in Black Ink and Elite Traveler.

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Volume Nineteen Number Two Summer, 2008

Dockwise Yacht Transport does its "sinking thing"Dockwise Yacht Transport´s semi-submersible travels the worldWhen the building of Dockwise Yacht Transport’s (DYT) super ship in China was delayed, it was good news for MEDIA PRO. An extra year of PR before the big splash gave us time to tell the back story of DYT that had not yet been shared with the global press. In May of 2007, an Associated Press reporter and photographer spent a day aboard the Super Servant 3 in Newport to experience first-hand the incredible visual of the ship submerging to allow yachts to safely float on as cargo. The colorful feature that resulted ran internationally on the wire, showing up as far afield as Australia (Brisbane Times and Sydney Morning Herald), Taiwan (China Post), Europe (International Herald Tribune) and Malaysia (Malaysia Star). Combined with packaging the DYT story for lifestyle, marine, sailing, power and cruising press, MEDIA PRO laid the foundation for the much anticipated launch this spring of the 687.5 foot (209 metre) Yacht Express, the largest vessel of its kind in the world. When it set off in April on its maiden voyage across the Atlantic, Yacht Express carried 154 million dollars worth of private luxury and sport fishing yachts and garnered exponential attention from an educated base of reporters, bloggers and broadcasters.

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Volume Nineteen Number One Winter/Spring, 2008

With the passing of Sir Edmund Hillary in January, 2008, The Explorers Club – an international multidisciplinary professional society founded in 1904 and dedicated to advancement of field research – sought out the expertise of MEDIA PRO to develop an appropriate media response on behalf of its president. Hillary, the club’s Honorary Chair from 2001-2008, was known around the world for his historic summit of Mt. Everest in 1953 with fellow mountaineer Tenzing Norgay. MEDIA PRO’s strategy centered around a press statement and interviews with select media outlets including the New York Times, New York Post, Associated Press (NYC/Kathmandu), Reuters (NYC/ Kathmandu), Sports Illustrated, Bloomberg News, CNN, Agence France-Presse, Australian Associated Press and New Zealand News Wire.

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Volume Eighteen Number Two Fall, 2007

When US SAILING’s steering committee made the decision to move the 2007 Rolex International Women’s Keelboat Championship from the East Coast to Houston, Texas, it created an opportunity to attract new participants from the U.S.A.’s South and West Coasts as well as foreign teams looking for a warm-climate regatta. The historic event, steeped in East Coast traditions since its founding by long-time MEDIA PRO client Rolex Watch U.S.A. in 1985, was awarded to Houston Yacht Club and gave MEDIA PRO a unique opportunity to develop a messaging strategy aimed at attracting new competitors. Introducing the venerable event to a complex – and large – media market combined with an intense competitors’ hometown news effort resulted in notable placements, among them SHAPE magazine, Houston Chronicle, Bayshore News (Texas), Annapolis Capital, Virgin Islands Daily News, Port Washington News (N.Y.), Marblehead Reporter, Rochester Democrat & Chronicle, Cayman Compass, The Citizen (Texas), Sakonnet Times (R.I.), E. Providence Post (R.I.) and the world’s most-read sailing e-newsletter Scuttlebutt.

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Volume Eighteen Number One Winter/Spring, 2007

Leading U.S. sailing magazine Sailing World annually sponsors the Sperry Top-Sider National Offshore One Design (N.O.O.D.) Regattas, a nine-city series of sailing regattas and the largest such series in the country. When the event director was without a PR person weeks before the 2007 season started, MEDIA PRO was brought aboard to provide overall event PR strategy, coordinate on-site media at five venues, increase the series profile with sailing media, make media placements and announce a new initiative where each NOOD regatta would partner with a local pediatric hospital to raise money through competitors’ donations. After leveraging existing contacts with national sailing media in the markets of St. Petersburg, San Diego, Annapolis, Detroit, and Chicago, MEDIA PRO achieved a first for the series: the NOOD regattas gained recognition by both the sailing and non-sailing media as newsworthy regional regattas. Noteworthy hits appeared in the Baltimore Sun, The Capital, Detroit Free Press, Detroit News, North County Times, San Diego Union-Tribune, Sarasota Herald-Tribune, St. Petersburg Times, Tampa Tribune, Washington Post and on St. Petersburg’s Bay News 9 TV, while sailing magazines SpinSheet, The Log - San Diego, Santana, Southern Boating, Latitude 38 and Southwinds all made contributions to impressions.

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Volume Seventeen Number Three Fall, 2006

Working on the New York Yacht Club - hosted 2006 IFDS Blind Sailing World Championship, MEDIA PRO’s first priority was to contact the entrants to determine story angles and each individual's comfort level with the press before making pitches to the media.  The competitors enthusiastically explained both the causes of their blindness – ranging from detached retinas to head injuries – and their love for sailing, the mechanics of which are facilitated by sighted guides on each boat. Using the information gleaned during these interviews, MEDIA PRO drafted bios for the regatta program, which were then adapted for media pitches. Follow-up calls piqued the interest of CNN,which sent a videographer to Newport for an afternoon of on-the-water training with one of the teams. The resulting story aired on CNN's Headline News and CNN International, which carried the piece five times the first day it aired. Providence news anchor Mario Hilario from NBC network affiliate WJAR developed a feature piece that ran in two newscasts, while ABC's WLNE aired footage and interviews in several newscasts. Local print media also picked up on the human-interest angles, with feature stories running on the second front page of the Providence Journal and the front page of the Newport Daily News.

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Volume Seventeen Number Two Summer, 2006
The pavilion that traveled the world, hosting thousands of Ericsson clients and the mediaBy late April, when the Volvo Ocean Race arrived in Baltimore -- the sixth of nine ports visited during an eight-month sprint around the planet -- MEDIA PRO and its partner agency SUMA EVENTS had scored several major feature newspaper articles, including one with oversized, fully-branded photos in the New York Times on behalf of Ericsson, the global telecommunications giant based in Sweden. Ericsson's charge for MEDIA PRO was to coordinate with its North American marketing unit and Ericsson Racing Team (an entrant in the race) to tell Ericsson's business story to the press, using the race as a platform, just as Ericsson used the race as a platform for showing what "mobility" makes possible. A second major piece in the New York Times followed, as did an article in Wired magazine, an ABC Sports Radio piece, an ESPN news segment and several stories on Voice of America radio. MEDIA PRO also interfaced on-site with race organizers and Ericsson's PR company Golin Harris to help with additional opportunities, ranging from CBS/The Early Show to MSNBC's "Squawk Box" and Bloomberg Television. A video news release embellished the coverage of local and national broadcast affiliates, which included several Ericsson feature stories apiece on Baltimore's WBAL-TV and WJZ-TV.   …Read More


Volume Seventeen Number One Winter/Spring, 2006

From atop a Caribbean hillside, Rolex Antigua Sailing Week gets its due coverageMedia Pro added a second event to its Caribbean repertoire, coordinating with Rolex Geneva's PR arm Key Partners to handle the Swiss watchmaker's first-time sponsorship of Antigua Sailing Week in April. Despite the challenges of down-island logistics and technology, the hybrid PR team mobilized itself to follow the racing fleet from port to port as it raced its way around Antigua. The Rolex Antigua Sailing Week media plan included outreach to an extensive Caribbean press pool cultivated by MEDIA PRO during its eight years as press coordinator for the 33-year-old International Rolex Regatta in St. Thomas. This year, TV2 in St. Thomas covered both regattas thoroughly for a documentary on island racing, while radio (Mongoose, Radio One, VI Pirate Radio), magazines (Southern Boating, Destinatin USVI, All at Sea, Caribbean Compass) and newspapers (Virgin Island Daily News, Antigua Sun, San Juan Star, Puerto Rico Herald and St. Thomas/St. John This Week) put their own special spin on the events. Title sponsorship from Rolex also attracted CNN's "MainSail" program, which produced a feature package hosted by two-time Olympic Gold Medallist Shirley Robertson.

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Volume Sixteen Number One Spring, 2005

1905 replayed in 2005: Rolex Transatlantic ChallengeFor the 20-boat fleet competing in the May Rolex Transatlantic Challenge from New York City, it was all about breaking a sailing race record that the schooner Atlantic had posted 100 years prior on the same course to The Lizard, off the coast of England. For MEDIA PRO, it was all about getting the press to take heed of this intriguing angle as well as another: the event's historical recreation of the Great Ocean Race of 1905. Not only did the Wall Street Journal agree to embed a journalist on the 140-foot two masted "superschooner" Mari-Cha IV, but also it invested in a series of articles with photos leading up to and capturing Mari-Cha's victorious moment when it crossed the finish line, shaving more than 2 1/2 days off Atlantic's record and securing its own spot in sailing history. The New York Times also assigned a journalist to follow the race, resulting in a series of articles that brought news of the race and its sponsor to a multitude of sports enthusiasts. On-site in New York, MEDIA PRO managed the Rolex Media Center at the U.S.S. Intrepid Sea, Air and Space Museum, where the fleet berthed prior to departing. Major coverage from AP and Reuters was topped off with an ESPN Cold Pizza segment and a live ESPN radio interview with one of the competitors from the middle of the North Atlantic. MEDIA PRO also coordinated pre-start and post-finish video news releases for distribution throughout the country. Pick-up for these included ESPN Sports Center's top 10 countdown of the week's best plays, The Weather Channel and network affiliate television stations from Providence (WJAR) to Greenbay (WLUK) to Corpus Christi (KRIS) to Springfield (KYTV) to Salt Lake City (KSL) to Sacramento (KCRA). In its role of providing content to news producers around the world, MEDIA PRO also coordinated with the producers of a Rolex-sponsored television special, which appeared nationally on Outdoor Life Network and locally in New York on PBS.

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Volume Fifteen Number Two Fall/Winter, 2004
The Rolex Farr 40 Worlds and the St. Francis Yacht Club’s Big Boat Series presented by Rolex were run back-to-back in San Francisco this September, attracting competitors from the U.S., U.K., Australia, China, Denmark, France, Germany, Greece, Holland, Italy, Japan and Norway. MEDIA PRO capitalized on the international angle, ramping up its placements in overseas outlets such as Yacht Review (Austria), Yachts & Yachting (U.K.), Seahorse (U.K.) and Australian Sailing. As usual, the venue press, including the San Francisco Chronicle, turned out in full force, with U.S. newspapers elsewhere (e.g., Providence Journal) reporting on the progress of their hometown sailors and major sailing publications--Latitude 38, Sail, Sailing and Sailing World among them--committing to dedicated feature articles.   …Read More


Volume Fifteen Number One Spring/Summer 2004
In May, Rhode Island state and local leaders stepped in to rescue the 2004 Tall Ships Rhode Island Festival, scheduled for July. With less than 60 days to organize staff, hundreds of volunteers and interpret the government regulations enforced by a new federally mandated port security policy, Admiral (Ret.) Tom Weschler took command of the effort. He contacted MEDIA PRO (also his partner for the Verizon Wireless Tall Ships Newport Salute 2000) to set-up press protocols and provide counsel on crisis communications, press relations and coordinating with Providence, R.I., media partner WBAL-TV for its four-day live broadcasts. Other Providence- and Boston-based TV and radio stations were on-site to broadcast live as well, along with over 40 national and international journalists and photographers, including the Associated Press, Providence Journal, Newport Daily News, and Boston Globe.   …Read More


Volume Fourteen Number Two Fall 2003

The hot glare of media attention at the Bermuda Gold CupBermuda’s King Edward VII Gold Cup, now in its 55th year as one of the world’s top match racing regattas, relied upon MEDIA PRO to coordinate the worldwide announcement of the event’s new title sponsor Investors Guaranty and the increase in prize money to a record $100,000. To kick things off, MEDIA PRO arranged a press breakfast in Auckland for the world’s media assembled for the America’s Cup. The 100-plus crowd was entertained by Peter Montgomery, “the Voice of the America’s Cup,” who conducted live interviews with past winners Brad Butterworth, Peter Gilmour and Peter Holmberg. On-site in Bermuda for the October event, MEDIA PRO coordinated international media requests for information about the competitive field that included six-time Gold Cup champion and current America’s Cup holder Russell Coutts (Team Alinghi), Dean Barker (Team New Zealand), and Peter Gilmour, who went on to win the Gold Cup. MEDIA PRO’s Dana Paxton provided special on-camera reports for ZBM-TV, Bermuda’s ABC affiliate, while the likes of VSB TV/Radio, Royal Gazette and Bermuda Sun published daily reports, photos and results. The final media analysis recorded more than 4 million impressions worldwide from broadcast coverage and newspaper, magazine and internet articles.

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Volume Fourteen Number One Summer, 2003

Daimler-Chrysler Transatlantic Race startIn June, competitors in the DaimlerChrysler North Atlantic Challenge took off across the Atlantic in an epic, once-in-a-lifetime ocean race from Newport to Germany. Title sponsor DaimlerChrysler, through its U.S. headquarters, hired MEDIA PRO to bring international cohesion to a German-centric event and specifically to provide North American media with unique stories. The angle of man against the stormy Northern Atlantic, known for its iceberg-laden seas, extreme weather and harrowing climate, inspired coverage from outlets such as the New York Times, Sailing World, the Weather Channel, Detroit’s WDIV TV and international publications in the Netherlands, Sweden, Australia, England, Germany and France. MEDIA PRO also assisted DaimlerChrysler’s TV production team on daily satellite feeds and specially packaged video news releases.

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Volume Thirteen Number Two Fall, 2002

Bird´s eye view from St. Francis Yacht ClubWhen Rolex Watch U.S.A. expanded its sailing partnerships to include the St. Francis Yacht Club’s Big Boat Series, MEDIA PRO came onboard to oversee a variety of items, from sponsor branding and fulfillment to successful continuity of the event, including media center design and staffing and press relations. Over 40 press members covered the event from on-site, with daily news features appearing on KRON TV (ABC) and KLTV (NBC) and in regional newspapers San Francisco Chronicle, Marin Independent Journal, San Francisco Examiner and San Jose Mercury. As well, ESPN’s “Best of the West” television series showcased the exciting action that took place among 112 boats competing.

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Volume Thirteen Number One Spring/Summer, 2002

Courageous re-christeningWhen two-time America’s Cup winner Courageous was re-christened, the Courageous Foundation recruited MEDIA PRO to coordinate the launch announcement. Over 200 foundation members, friends of Courageous and press attended the event, which celebrated the glorious restoration of the famous 12 Meter and marked the next phase of life for Rhode Island’s official state yacht. The Providence Journal and Newport Daily News featured the spectacle, as did Providence NBC affiliate WJAR, which expanded on the history of the yacht and its new life. The story also saw placement in outlets as diverse as the Palm Beach Post and Palm Beach Social Diary, Quest, Showboats, SAIL, Sailing World, Sailing, and Boat International.

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Volume Twelve Number Two Winter/Fall, 2001
Volume Twelve, Number Two Winter/Fall, 2001 World-renowned sailing commentator Gary Jobson benefited from MEDIA PRO’s assistance in announcing his exploratory trip to the Arctic entitled “80 Degrees North Under Sail.” Coordinating the needs of co-sponsors Transderm Scop and Rolex Watch U.S.A., MEDIA PRO not only oversaw the graphic design of the campaign logo, banners and press collateral materials but also helped organize the press conference and luncheon held at the New York Yacht Club’s famed Manhattan clubhouse. The event, attended by over 60 international journalists, resulted in over 100 placements in national sailing, health, travel and adventure media outlets. Jobson’s trip will be an ESPN documentary, scheduled for broadcast in December 2001.   …Read More


Volume Twelve Number One Spring/Summer, 2001
MEDIA PRO was a sensible choice for European PR giant Craigie Taylor International when it needed a North American partner to help publicize Nautor’s Swan American Regatta. With Italian fashion industry magnate Leonardo Ferragamo onboard as Nautor’s new corporate owner, Craigie Taylor had set specific goals for media coverage during July’s week-long regatta held in MEDIA PRO’s backyard of Newport, R.I. A priority was to bridge Ferragamo’s reputation as the architect of a designer shoe empire with his new venture of improving on the world’s finest line of luxury yachts. The New York Times, Sailing World, Grand Prix Sailor and Tycoon Magazine were just a few of the varied publications that were pitched and successfully tackled personality pieces on Ferragamo. MEDIA PRO’s second order of business--to target hometown newspapers for division winners--resulted in multiple regatta news and photo placements in major cities across the U.S.    …Read More


Volume Eleven Number Two Fall, 2000

Action on the water in the Melges classWhen the New York Yacht Club decided to combine its biennial Race Week at Newport with the IMS Worlds, MEDIA PRO rolled up its sleeves to bring cohesiveness to an international media plan. Along with operating an on-site press office for dozens of attending journalists, MEDIA PRO helped pave the logistical way for Strategic Advertising of London to televise the event for title sponsor Rolex. MEDIA PRO also coordinated placement of Strategic-supplied video with Sports News TV, a division of Associated Press Television news service, which distributed internationally a two-minute package with a voiceover script and sound bites from the winners to 176 territories, reaching 782,245,595 homes. Similar placements with CNN Sports Illustrated and Providence news stations were successful from both standpoints of colorful event coverage and successful integration of Rolex’s corporate involvement.

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Volume Eleven Number One Spring/Summer, 2000
Having promoted the U.S. Ski and Snowboard Association’s Rolex Junior Olympic events since 1989, MEDIA PRO was asked by USSA to offer a seamless transition for Chevy Trucks when the longtime U.S. Ski Team sponsor took over the title sponsorship role. Developing a new profile for the series, which has spawned such skiing greats as Picabo Street and AJ Kitt, included expanding the series from six alpine events to 16 competitions encompassing alpine, cross country, freestyle, jumping, nordic combined and snowboarding. With nearly 4,000 participating in the 2000 Chevy Truck USSA Junior Olympics, MEDIA PRO can safely claim that the series has maintained its well-deserved reputation as an annual rite of passage for young athletes who love snow and are serious about fine tuning their competitive skills.   …Read More


Volume Nine Number Two Summer/Fall, 1998

The "king" of America´s Cup sailing: Dennis Conner at New York Yacht Club Race Week at Newport presented by RolexJuly's debut of the first-ever New York Yacht Club Race Week at Newport presented by Rolex provided sailors with a new creative racing format: PHRF and IMS racing during the first half of the event and one-design racing during the second half, with a Volvo Distance Race in between. MEDIA PRO's media effort focused on getting the word out to the world's premier sailors that this East Coast event, hosted by one of the world’s most reputed yacht clubs, was not to be missed. Approximately 200 boats, representing over 2000 sailors showed up for the ten-day extravaganza. Star billing went to New Zealand's America's Cup defender Russell Coutts, adventure sailor Cam Lewis and former America's Cup skipper Gordon Ingate.

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Volume Nine Number One Spring, 1998

Never the same old, same old…though March earmarked MEDIA PRO’s eighth year of managing the press effort for the six-venue USSA/Rolex Junior Olympic Alpine Championships (see Spring ’96 issue for background), there was plenty of new territory to cover. A record 100 juniors were invited to ski at the Chevy Trucks Nationals on the merit of their finishes at the Rolex events. Competing alongside AJ Kitt, Julie Parisien and other hot personalities on the U.S. Ski Team, the juniors had their Rolex accomplishments recounted by Jackson Hole’s course announcer every time they left the starting gate, translating into hundreds of Rolex mentions on the public address system throughout the week. The crowning at the Nationals of Jonna Mendes and Scott Macartney as the first-ever Rolex Junior Olympic Skiers of the Year gave ESPN a unique twist for its televised coverage. MEDIA PRO provided on-site coverage as well, feeding the national ski press and supplying hometown papers across the country with finishes and transmitted photos of their local stars.

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Volume Eight Number Three Winter, 1997

Graham Hawkes introduces his one-man submersible Deepflight at the Monterey Bay AquariumIt's a bird, it's a, it's the one-man submersible Deep Flight I, and it was MEDIA PRO's job in October '96 to ensure that the appropriate media paid attention to its introductory launching at the Monterey (Calif.) Bay Aquarium. Like clockwork, the program, presented by Rolex, hosted scores of reporters and camera crews and translated into coverage by National Geographic, the BBC, CBS National News, CNN, Scientific American, Reuter's and AP, among others. The real trick was getting Rolex visuals in the right places, so MEDIA PRO had its affiliate MAC DESIGNS design and produce for the vessel a huge "veil" with logos placed discriminatingly around its edge. It was ceremoniously lifted, to the sound of cameras clicking, by explorer Graham Hawkes and Rolex President and CEO Roland Puton before Hawkes proceeded with his test dive. Deep Flight II, for which DFI is a prototype, will travel 37,000 feet straight down to the Mariana Trench--the ocean equivalent of going to the moon.

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Volume Eight Number Two Fall, 1997
In September, over 200 women representing eight countries converged on Newport, R.I., to compete for a coveted crown. Not in a beauty pageant but at the biennial Rolex International Women's Keelboat Championship, which has become second only to the Olympics in importance among all-female sailing competitions. Since the regatta’s inception in 1985, MEDIA PRO has served as the liaison between Rolex and host Ida Lewis Yacht Club to make sure all promotional components come together, including the highly anticipated Rolex Awards Gala held at the famous Rosecliff mansion. Added this time around to enhance competition was a national tour of Rolex Women’s Clinics given in the spring and summer by four-time Rolex Yachtswoman of the Year Betsy Alison and a “Next Step” Junior Women’s Mentoring Program integrated into on-site activities. Olympic Medalist Courtenay Becker-Dey helped MEDIA PRO stage a racing segment for the popular Discovery Channel program “Great Country Inns”, which was filming in Newport at the time of the Rolex Women’s. A wild ride on a J/24 for the show host juxtaposed to her review of a cozy bed and breakfast establishment? Why not?   …Read More


Volume Eight Number One Spring/Summer, 1997

In the rigging before sailing transatlanticIt was a magnificent fleet in the greatest race against time…92 years ago and this past May when the New York Yacht Club hosted The Atlantic Challenge Cup. The ‘97 event recreated the famous 1905 yacht race from New York to England in which the 185-foot schooner Atlantic sailed the 3,000-mile course in a record 12 days, four hours, one minute and 19 seconds. None of the sixteen modern superyachts broke that record, but the race again went down in the history books as one of the grandest sailing events ever. MEDIA PRO represented event sponsor Rolex, carving out a media niche in and around other high profile players British Airways, Dassault Falcon Jet, Rolls Royce Motor Cars and Escada. Rolex’s corporate role was mentioned in a large New York Times preview article, which reached a circulation of 1,770,504. Another NYT article, with a staff photo, appeared on the day after the start, and the writer parlayed her knowledge into a feature piece for Cruising World magazine. Newspapers such as The Day, Annapolis Capital, Newsday and Sarasota Herald checked in consistently for updates while MEDIA PRO interfaced with Rolex’s European PR company for effective coverage on the other side of the pond.

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Volume Seven Number Three Summer/Fall 1996
In late July, when the American Friends of the Mary Rose hosted His Royal Highness the Prince of Wales at a gala fund raiser, MEDIA PRO signed on to manage the press. Managing in this case meant keeping the press somewhat at bay while Prince Charles, who is the President of the Mary Rose Foundation, dined at the New York Yacht Club's summer home, Harbour Court, and addressed 250 special guests about the need for ongoing support. The Mary Rose, King Henry VIII's favorite warship, sank off Portsmouth England in July 1545. For 457 years, the ship and 700 crew and soldiers were entombed in the sea bed until a major part of her hull was raised in 1982.    …Read More


Volume Seven Number Two Spring, 1996

Steve Clark´s Cogito in Popular Science The "other America's Cup" is safely at home in Rhode Island thanks to USA's team Cogito, headed by Steve Clark. Clark and company won the Little America's Cup (a.k.a. the International Catamaran Challenge Trophy) in January after defeating the Australian Yellow Pages Edge team by four match races to nil. MEDIA PRO worked closely with Clark to develop press collaterals about the event and Cogito, his high-speed C Class catamaran, which substitutes a hard airfoil--similar to an airplane wing--for conventional soft sails. Among the successful pitches made was one to Popular Science, which resulted in a private photo shoot for the publication while Cogito sailed in furious winds off Bristol before leaving for Australia. Not only did the resulting piece reflect the significance of trying to wrest the Cup from Australia after 10 years of trying, it captured the spirit of sailing a catamaran at 30 knots--"like swimming and flying at the same time."

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