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Barby founded Media Pro International in 1988 to serve corporate entities developing marketing relationships with sailing and other recreational and professional sports. Today, Media Pro is known internationally as one of the marine industry's top specialists in the promotion of events, campaigns and products, with a focus on taking corporate messages beyond the industry and into the mainstream media.

Barby has served as the U.S. Olympic Committee's press liaison for sailing at three summer Olympic Games (Atlanta 1996, Sydney 2000, and Athens 2004) and multiple Pan American Games and U.S. Olympic Festivals, in addition to the 1994 Goodwill Games held in St. Petersburg, Russia.

She has managed public relations efforts for such notable companies as Rolex Watch U.S.A. (a full portfolio of sponsored events in the U.S.), Bayer Diagnostics (Ascensia Around-Alone Campaign), DowBrands (Ziploc Ultimate Yacht Race), Acura (America's Cup insert for Time Magazine), France Telecom (Bruno Peyron’s Orange II Transatlantic Speed-Record Campaign), Chevy Trucks (Chevy Trucks USSA Junior Olympics Ski Program), Volvo North America (Volvo Newport Regatta), and Verizon Wireless (Verizon Wireless Tall Ships Newport Salute 2000).

From 1984-1987, Barby was Assistant Communications Director at US SAILING, the national governing body for sailing, where she helped transform that organization's four-page membership newsletter into the full-color, glossy magazine American Sailor.

Barby also co-published the successful 12-Meter Beat magazine, which featured the people and happenings surrounding the 1983 America's Cup. When Newport, R.I., lost the Cup, it gained the Texas transplant.

A sailing instructor from the age of 15, Barby had her captain's license by the time she was 22 and worked for the prestigious Steve Colgate Offshore Sailing School. She has a Bachelor of Science degree in Communications from the University of Texas.